Lance Hill
SVP, Brand, Insights, Measurement, and SponsorshipsHPLance Hill is currently the SVP of the Brand, Insights, Measurement, and Sponsorships organization. Lance has diverse experience, including serving as the Head of Marketing for Northwest Europe at HP, where he led marketing efforts for the UK, Nordics, and Benelux clusters over the past year. Prior to this role, he led global commercial marketing for HP’s personal systems business which includes PCs, software, and services for three years. Lance began his HP career leading the insights function for six years. Previously, Lance worked at several large advertising agencies including Element 79 and TracyLocke where he led the strategic brand planning and media strategy for companies including Gatorade, Under Armour, Nestle, Pepsi, Reebok, and Sonic Drive-Ins. Lance is based in Palo Alto California.
The Modern Marketing Playbook: Bridging the Gap between Marketing Leadership and The Business
This candid session from the world's brightest marketing leadership and C-suite execs will discuss how today’s marketers adapt to business in the cont…This candid session from the world's brightest marketing leadership and C-suite execs will discuss how today’s marketers adapt to business in the contemporary landscape. We’ll outline what the modern marketer needs to be in order to align to their bu…This candid session from the world's brightest marketing leadership and C-suite execs will discuss how today’s marketers adapt to business in the contemporary landscape. We’ll outline what the modern marketer needs to be in order to align to their business, share tried-and-true strategies, and unpack how both current and aspiring leaders can build and bolster their playbooks to maintain agility and adaptability.This candid session from the world's brightest marketing leadership and C-suite execs will discuss how today’s marketers adapt to business in the contemporary landscape. We’ll outline what the modern marketer needs to be in order to align to their business, share tried-and-true strategies, and unpack how both current and aspiring leaders can build and bolster their playbooks to maintain agility and adaptability.Show MoreClick the title to see all details
