Ricky Abbott
President, AmericasTransmissionRicky Abbott serves as President for Transmission. With over 20 years of consulting experience with companies of all sizes and industry verticals, Ricky is an authority on B2B marketing. Whether it’s brand, demand, sales enablement, or ABM, Ricky has helped clients transform their Sales and Marketing operations through pioneering, customer-first programs designed to drive growth. He works with key stakeholders from the managerial level to CMOs and the Board to get to the heart of his clients’ ‘why’ – questioning every brief to ensure that what clients say they want is aligned with what they really need.
He also is a board member with Engera, an organization dedicated to creating sustainable change in under-resourced communities around the world. Previously, he has worked as a Business Director at DWA and Reed Business Information.
The Modern Marketing Playbook: Bridging the Gap between Marketing Leadership and The Business
This candid session from the world's brightest marketing leadership and C-suite execs will discuss how today’s marketers adapt to business in the cont…This candid session from the world's brightest marketing leadership and C-suite execs will discuss how today’s marketers adapt to business in the contemporary landscape. We’ll outline what the modern marketer needs to be in order to align to their bu…This candid session from the world's brightest marketing leadership and C-suite execs will discuss how today’s marketers adapt to business in the contemporary landscape. We’ll outline what the modern marketer needs to be in order to align to their business, share tried-and-true strategies, and unpack how both current and aspiring leaders can build and bolster their playbooks to maintain agility and adaptability.This candid session from the world's brightest marketing leadership and C-suite execs will discuss how today’s marketers adapt to business in the contemporary landscape. We’ll outline what the modern marketer needs to be in order to align to their business, share tried-and-true strategies, and unpack how both current and aspiring leaders can build and bolster their playbooks to maintain agility and adaptability.Show MoreClick the title to see all details
