Aaron Welker
Global Digital Demand GenerationDell TechnologiesAaron Welker leads the demand generation supplier relationships at Dell Technologies that drive the majority of the company's inbound B2B leads. With a proven track record in leading global marketing for Dell's small and medium business strategic programs, Aaron combines analytical expertise with strategic vision, holding dual master's degrees Indiana University's Kelley School of Business with an MBA focused in marketing and an MS in Business Analytics. His diverse professional background includes service as a U.S. Marine Corps infantry officer Captain and commercial construction project management. A recipient of the Kelley Leadership Award and former Fellow at the Johnson Center for Entrepreneurship and Innovation, Aaron brings a unique perspective shaped by military leadership, analytical rigor, and hands-on operational experience. Based in Round Rock, Texas, he balances driving business results with family life, art, music, and cooking.
How Dell Broke into New Markets Using SRL to Order, 58%
Working from anywhere with AI-powered capabilities is the new paradigm, and engaging today’s complex IT buying groups requires a new playbook. As a le…Working from anywhere with AI-powered capabilities is the new paradigm, and engaging today’s complex IT buying groups requires a new playbook. As a leader shaping the future of work, Dell Technologies set out to engage IT decision makers, influencers…Working from anywhere with AI-powered capabilities is the new paradigm, and engaging today’s complex IT buying groups requires a new playbook. As a leader shaping the future of work, Dell Technologies set out to engage IT decision makers, influencers, and buying groups to capitalize on a technological ecosystem that enhances productivity, collaboration, and security. By partnering with Activate, Dell launched a highly efficient, specialized dema…Working from anywhere with AI-powered capabilities is the new paradigm, and engaging today’s complex IT buying groups requires a new playbook. As a leader shaping the future of work, Dell Technologies set out to engage IT decision makers, influencers, and buying groups to capitalize on a technological ecosystem that enhances productivity, collaboration, and security. By partnering with Activate, Dell launched a highly efficient, specialized demand gen campaign that drove an unprecedented 58% SRL to order conversion, while dramatically minimizing lead rejections. This interactive two-touch campaign combined digital engagement with tele-qualification to: Identify key challenge area and top-of-mind topics Align practical content to each buying group persona Quality-assure only the highest-quality leads surfaced to Dell, and Provide a clear, easy path for Dell’s team to follow-up and convert Discover the exact strategy and mechanics Dell achieved with Activate to create significantly above-average, sales-ready conversion. Register now to learn the innovative tactics that drive measurable results in today’s challenging market.Show MoreClick the title to see all detailsShow More
