Taylor Corrado
Senior Director of Brand MarketingWistiaPassionate B2B Senior Marketing Director with 15+ years experience in a variety of industries including MarTech, Nonprofit Tech, Corporate Travel, and Video, with a strong focus on SaaS. Experienced in leadership, overall marketing strategy, digital and content marketing, demand generation, and go-to-marketing alignment. A constant learner of all things business, team dynamics and motivation, and of course, marketing.
Stop Overproducing: How to Create B2B Video That Performs Without Big Budgets
B2B teams are under pressure to create more video than ever, but many still treat video like a big, expensive campaign asset. The result? Content that…B2B teams are under pressure to create more video than ever, but many still treat video like a big, expensive campaign asset. The result? Content that takes too long to produce, costs too much, and often fails to connect with buyers or drive real bus…B2B teams are under pressure to create more video than ever, but many still treat video like a big, expensive campaign asset. The result? Content that takes too long to produce, costs too much, and often fails to connect with buyers or drive real business impact. In this session, Taylor Corrado, Senior Director of Brand Marketing at Wistia, shares five proven B2B video formats that consistently perform across the funnel. You’ll learn how to match…B2B teams are under pressure to create more video than ever, but many still treat video like a big, expensive campaign asset. The result? Content that takes too long to produce, costs too much, and often fails to connect with buyers or drive real business impact. In this session, Taylor Corrado, Senior Director of Brand Marketing at Wistia, shares five proven B2B video formats that consistently perform across the funnel. You’ll learn how to match the right type of video to different stages of the buyer journey, how to balance creative storytelling with performance expectations, and how to build repeatable video programs that actually deliver results.Attendees will leave with practical frameworks, real examples, and a clear plan for creating effective B2B video without big budgets, crews, and production timelines.Show MoreClick the title to see all detailsShow More
