Sherwin Khazaneh-Darlou
Head of Global Integrated CampaignsJFrogFrom Noise to Precision: JFrog’s ABM Activation and Integrated GTM Strategy Accelerates Pipeline
Even mature ABM programs face an uncomfortable reality: traditional intent-driven lead generation doesn’t consistently translate into measurable pipel…Even mature ABM programs face an uncomfortable reality: traditional intent-driven lead generation doesn’t consistently translate into measurable pipeline. In a crowded Enterprise DevSecOps market, JFrog needed to improve precision and activation with…Even mature ABM programs face an uncomfortable reality: traditional intent-driven lead generation doesn’t consistently translate into measurable pipeline. In a crowded Enterprise DevSecOps market, JFrog needed to improve precision and activation within its broader go-to-market motion. In this case study, we’ll explore how JFrog evolved its GTM strategy by improving ICP precision within its target account lists, breaking free from low-quality lead…Even mature ABM programs face an uncomfortable reality: traditional intent-driven lead generation doesn’t consistently translate into measurable pipeline. In a crowded Enterprise DevSecOps market, JFrog needed to improve precision and activation within its broader go-to-market motion. In this case study, we’ll explore how JFrog evolved its GTM strategy by improving ICP precision within its target account lists, breaking free from low-quality lead cycles, and building a coordinated system to reach, engage, and convert the right audiences. Attendees will learn how JFrog: · Improved target account engagement and ICP reach · Delivered matrixed, persona-aligned content experiences · Gain global buy-in and improve confidence in lead gen · Broadened its program and engaged ICPs with interactive advertising · Built new scoring models and surfaced actionable sales intelligence · Developed coordinated nurture and retargeting plays If your GTM motion is generating activity but struggling to convert it into pipeline and revenue, this session provides a practical framework and actionable playbook for driving more precise, effective demand. Speakers: 1. Sherwin Khazaneh-Darlou, Head of Global Integrated Campaigns - JFrog 2. Andy Gram, Strategic Account Director - pharosIQShow MoreClick the title to see all detailsShow More
