Anthony Gil
Senior Demand Generation ManagerNetAppReimagining Demand Gen Around Trust, Experts, and Curated Experiences
B2B buying behavior is changing every day, but too many demand gen programs still rely on the same old playbook. In this session, Anthony Gil at NetAp…B2B buying behavior is changing every day, but too many demand gen programs still rely on the same old playbook. In this session, Anthony Gil at NetApp shares how his team is reimagining demand gen around the realities of the modern buying journey: f…B2B buying behavior is changing every day, but too many demand gen programs still rely on the same old playbook. In this session, Anthony Gil at NetApp shares how his team is reimagining demand gen around the realities of the modern buying journey: fragmented attention, AI-led research, greater expectations for thought leadership, increased reliance on trusted experts, and a preference for short-form and curated content that help buyers learn qui…B2B buying behavior is changing every day, but too many demand gen programs still rely on the same old playbook. In this session, Anthony Gil at NetApp shares how his team is reimagining demand gen around the realities of the modern buying journey: fragmented attention, AI-led research, greater expectations for thought leadership, increased reliance on trusted experts, and a preference for short-form and curated content that help buyers learn quickly. Anthony will walk through the key shifts behind NetApp’s modern approach, including developing a stronger POV, partnering with creators and communities to produce expert-led content, launching new formats like “10-Minute Take” videos, building curated content hub experiences, growing LLM inclusion, and activating campaigns across industry newsletters, communities, influencers, and trusted media. If you’re ready to evolve beyond “more leads” and start driving real influence with the era of buyers, this session will give you a practical blueprint along with real examples of how NetApp brings these programs to life through demand gen partners like TechnologyAdvice. What Attendees Will Learn -How to rethink your demand gen approach through the lens of modern buyer behavior-Why having unique perspective is so critical for today’s marketing, and how to align with trusted brands and influencers to bring this narrative to life-How to leverage newsletters, media brands, communities, and new media channels to reach more buyers and accelerate demand-How to choose the right demand gen partners to deliver on your next-gen strategyShow MoreClick the title to see all detailsShow More
