February 22-24, 2027 • Omni La Costa Resort, Carlsbad, CA

Q

February 22-24, 2027 • Omni La Costa Resort, Carlsbad, CA

Q
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Brendan Farnand

Brendan Farnand

Co-Founder & Chief EvangelistKnak

Brendan is the Co-Founder and Chief Evangelist at Knak, where he's on a mission to revolutionize the way marketing teams create campaigns. A seasoned expert in demand generation, customer experience and all things MOps, Brendan is passionate about empowering marketers with no-code solutions that unleash creativity and speed up execution. With a keen sense of innovation, he empowers brands to develop high-impact campaigns that drive meaningful revenue - without roadblocks. 

Mon Mar 091:45 PM – 2:15 PMBreakout 3: Luna 5-7

The Meaningful AI Shift in Email Marketing

As companies race to integrate AI into their marketing programs, many teams struggle to translate experimentation into measurable performance gains. T…As companies race to integrate AI into their marketing programs, many teams struggle to translate experimentation into measurable performance gains. This session examines the behavioral and operational shifts that emerge when AI is embedded into dail…As companies race to integrate AI into their marketing programs, many teams struggle to translate experimentation into measurable performance gains. This session examines the behavioral and operational shifts that emerge when AI is embedded into daily email marketing workflows, drawing on real-world experience from an active program. Attendees will learn where AI meaningfully changes how teams plan, execute, and decide - and how to harness those …As companies race to integrate AI into their marketing programs, many teams struggle to translate experimentation into measurable performance gains. This session examines the behavioral and operational shifts that emerge when AI is embedded into daily email marketing workflows, drawing on real-world experience from an active program. Attendees will learn where AI meaningfully changes how teams plan, execute, and decide - and how to harness those shifts to drive stronger results without compromising fundamentals. Show MoreClick the title to see all detailsShow More

SessionSession TypeSessionSession Track
Kyla Bobola
Kyla BobolaDirector of Demand Generation, IRIS Software
Brendan Farnand
Brendan FarnandCo-Founder & Chief Evangelist, Knak
Allow Registration:No
Capacity Unlimited:No