Kyla Bobola
Director of Demand GenerationIRIS SoftwareKyla is Director of Marketing at IRIS Software in the Americas, where she leads demand generation and ABM programs focused on pipeline growth and revenue impact. She has established marketing operations from scratch, scaled teams, and drives triple-digit pipeline growth year over year. Kyla's background spans ABM, sales enablement, customer marketing, and large-scale events, and she brings a pragmatic, operator's perspective to modern marketing execution.
The Meaningful AI Shift in Email Marketing
As companies race to integrate AI into their marketing programs, many teams struggle to translate experimentation into measurable performance gains. T…As companies race to integrate AI into their marketing programs, many teams struggle to translate experimentation into measurable performance gains. This session examines the behavioral and operational shifts that emerge when AI is embedded into dail…As companies race to integrate AI into their marketing programs, many teams struggle to translate experimentation into measurable performance gains. This session examines the behavioral and operational shifts that emerge when AI is embedded into daily email marketing workflows, drawing on real-world experience from an active program. Attendees will learn where AI meaningfully changes how teams plan, execute, and decide - and how to harness those …As companies race to integrate AI into their marketing programs, many teams struggle to translate experimentation into measurable performance gains. This session examines the behavioral and operational shifts that emerge when AI is embedded into daily email marketing workflows, drawing on real-world experience from an active program. Attendees will learn where AI meaningfully changes how teams plan, execute, and decide - and how to harness those shifts to drive stronger results without compromising fundamentals. Show MoreClick the title to see all detailsShow More
