Thomas Koletas
Chief Revenue OfficerDigitalzoneTom Koletas is the Chief Revenue Officer at Digitalzone, where he leads global revenue strategy and drives expansion across new products, regions, and verticals. With decades of experience in the B2B demand generation industry, he brings deep expertise in building high-performing revenue organizations and scaling sustainable growth. Tom is focused on aligning go-to-market teams, strengthening customer partnerships, and unlocking new opportunities that accelerate business performance and long-term value.
The 2026 State of B2B Buying: What Marketers Still Get Wrong
B2B buying is evolving faster than ever. We surveyed 1,500 global B2B buyers to uncover the shifting dynamics of influence, content engagement, genera…B2B buying is evolving faster than ever. We surveyed 1,500 global B2B buyers to uncover the shifting dynamics of influence, content engagement, generational nuances, and the real vs. perceived buyer journey. You’ll find out where your buyers spend …B2B buying is evolving faster than ever. We surveyed 1,500 global B2B buyers to uncover the shifting dynamics of influence, content engagement, generational nuances, and the real vs. perceived buyer journey. You’ll find out where your buyers spend time, which messages resonate at each role, and how to design multichannel strategies that work with both human and algorithmic influences, walking away with practical next steps to optimize campaigns…B2B buying is evolving faster than ever. We surveyed 1,500 global B2B buyers to uncover the shifting dynamics of influence, content engagement, generational nuances, and the real vs. perceived buyer journey. You’ll find out where your buyers spend time, which messages resonate at each role, and how to design multichannel strategies that work with both human and algorithmic influences, walking away with practical next steps to optimize campaigns, elevate content relevance, and capture buyer attention where it matters most. Show MoreClick the title to see all detailsShow More
