Suzy Krohn

Suzy Krohn is a Performance and Growth Marketing professional with over a decade of experience in customer acquisition and customer relationship management across multiple channels (e-mail, paid, programmatic, social, mobile, etc.). She’s planned and executed complex multimillion-dollar marketing campaigns on budget, delivering campaign targets and positive ROI. Her whole career, she’s worked cross-functionally, and she’s also held different roles across the marketing organization. Suzy enjoys collaborating with other stakeholders to make sure all the critical considerations are included, and the various teams understand the objectives and priorities so they can work together effectively. Reporting to both peers and leadership is part of her DNA, and she enjoys creating reports that show progress and outcomes so that decisions can be made as effectively as possible. Suzy also enjoys setting up testing strategies to ensure business objectives are accomplished and then exceeded. She’s developed several A/B testing and benchmark frameworks that were implemented by cross-functional teams to drive efficiencies and improve reporting.