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February 22-24, 2027 • Omni La Costa Resort, Carlsbad, CA

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February 22-24, 2027 • Omni La Costa Resort, Carlsbad, CA

JOIN THE WAITLIST SPONSOR
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WHY ATTEND B2B MARKETING EXCHANGE?

B2B Marketing Exchange (B2BMX), powered by Advertising Week, is the must-attend annual conference for B2B marketing and go-to-market practitioners who want practical strategies, peer connections and hands-on learning they can apply immediately. 

 

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WHAT IS B2B MARKETING EXCHANGE? 

B2B Marketing Exchange is a premier annual conference that brings together senior B2B marketing and go-to-market leaders to share tactics, debate ideas and discover the strategies shaping modern pipeline growth. Now powered by Advertising Week,  B2BMX now amplifies Advertising Week’s reach and brings an expanded network of global marketing leaders into the experience. 

This February 22-24, 2027 at the Omni La Costa Resort & Spa in Carlsbad, CA, B2BMX combines inspiring keynotes with deeply tactical breakout sessions, workshops and hands-on hackathons, all designed so attendees leave with a concrete blueprint for immediate takeaways and action.

Event Snapshot

 

3-Day Conference

Omni La Costa Resort, Carlsbad, CA

February 22-24, 2027

Powered By

Advertising Week

WHO ATTENDS B2BMX?

B2BMX draws senior practitioners and decision-makers who are actively responsible for B2B marketing performance and revenue growth. The audience is deliberately practitioner-first: speakers and attendees work in the disciplines they present on, making every conversation a peer exchange rather than a vendor pitch.

  • Chief Marketing Officers (CMOs) 
  • VP/Directors of Demand Generation 
  • ABM Program Managers 
  • Content and Creative Leads 
  • Marketing Operations and RevOps Leaders 
  • B2B Sales Leaders 

Whether you’re refining an account-based strategy, scaling a demand gen engine, or aligning sales and marketing around a shared pipeline goal, B2BMX puts you in the room with peers who are solving the same problems. 

Plan Your 2027 Attendance

Join the list to be the first to know when registration opens, early-bird pricing goes live, and the view the 2027 speaker agenda!

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NETWORKING OPPORTUNITIES AT B2BMX

B2BMX is engineered for high-value connection, not just content consumption. Through morning sessions, afternoon workshops and evening receptions, the dreamy setting of the Omni La Costa Resort & Spa fosters meaningful relationship-building in a relaxing environment.

Networking includes:

  • Hosted Buyer Program: Curated, pre-scheduled meetings between solution providers and qualified marketing leaders 
  • Evening receptions and dinners: Relaxed social events designed to deepen relationships formed during the day 
  • Workshop roundtables: Small-group working sessions that turn shared problems into shared solutions 
  • Hackathons: Hands-on team challenges where attendees collaborate to solve real B2B marketing problems in real time 
  • Community lounges: Dedicated spaces on the event floor for impromptu peer conversations between sessions 

Exchange ideas, strategies and real-world lessons with a variety of attendees including CMOs, demand gen leaders, ABM specialists, content strategists, RevOps practitioners and B2B sales executives — the full range of go-to-market talent gathered in one place. 

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Seven Tracks Built for Practitioners 

B2BMX isn’t a passive conference. Every session is designed to leave attendees with a concrete next step. These seven core tracks address the issues that matter most to B2B marketing teams right now. 

AI

AI is reshaping B2B marketing. Discover what’s next and how organizations use it to boost productivity, streamline operations, and more.

GTM Strategy & Advanced ABM

See how top B2B teams rethink go-to-market and account-based marketing to drive real results.

B2B Creators & Content

B2B creators are reshaping how buyers build trust and make decisions. See how top teams are building growth.

Customer Growth & Experience

Winning the deal is just the start. Discover how top brands turn customers into long-term champions.

Measurement & Data

Learn how marketers are proving impact and guiding smarter decisions through better measurement. Gain ideas for building better data foundations, improving attribution, and using insights to grow the business.

Martech & Integration

Martech continues to evolve and reshape what’s possible in B2B marketing. Explore how the latest technologies, AI, automation, and connected platforms are helping organizations streamline.

Leadership & Culture

Hear from marketing leaders who are rethinking how teams work, grow, and innovate. Learn how culture drives success and how to build organizations ready for what’s next.

EXPLORE AGENDA

What Attendees have to say

“B2BMX continues to be one of the most practical conferences in B2B marketing. The sessions go beyond theory and focus on real systems, real data, and what’s actually working right now.”

Andy Bissonette
Glover U

“B2BMX consistently delivers one of the most valuable experiences in B2B marketing. I always leave with new perspectives on how to better align marketing with revenue, improve campaign strategy, and bring more innovation into our programs.”

Michelle Palmer
Cruxocm

“B2BMX was the first B2B marketing conference I’ve attended, and it set the bar high. From the user-friendy app where I was able to connect with people and register for events, to the beautiful setting in Carlsbad, to the industry speakers and sponsors, everything was very well done.”

Melissa Casey
The Starr Conspiracy

Between the sessions, the conversations, and the energy in the room — I left genuinely fired up about what’s possible. I came away with new ideas, new connections, and a long list of things I can’t wait to bring back to the team.

Kaitlin Miller
HME

“B2B Marketing Exchange brings the sharpest minds in marketing into one room. If you’re serious about growth and real connections, this is where you need to be.”

Gavin Fears
House of Etch

“I love this conference! I know that when I attend B2BMX I will not only walk away with actionable tactics to bring back to my organization, but I’ll have a deeper understanding of current and upcoming industry trends that I can speak intelligently about.”

Amy McWilliams
Proteus Discovery

“B2BMX is one of those rare events that manages to be both genuinely enjoyable and highly valuable. The speaker lineup is outstanding, with thoughtful perspectives from marketers and industry leaders who are actually doing the work. It’s a great place to connect with other B2B marketers, share what’s working, and walk away with practical ideas you can bring back to your team right away.”

Ellie Sherven
Scale Computing

“The expo floor consistently felt active and well-attended, but it was still easy to stop, chat, and truly listen. I also appreciated the many opportunities for casual, candid conversations beyond formal demos.”

Yovany Jerez
ATT

“B2BMX was an amazing experience, based on the content I learned at the event, I was already able to implement key takeaways into my organization immediately after the conference was over!”

Kerry Fortman
Lyra Health

“The three days were packed with constant, high-impact learning; the sessions and workshops were both relatable and thought-provoking. Beyond the educational value, the networking was second to none. I connected with peers across various career paths and stages, building meaningful professional relationships that I’m excited to maintain.”

Jackie Patterson
Henry Schein

B2BMX 2026 Wrapped

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