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The 9th annual B2B Innovator Awards celebrated the positive forces that were not afraid to get their hands dirty, motivated their teams to make big moves, and pushed the envelope to successfully engage buyers and prospects, drive brand awareness, and close deals.
The B2B Innovator Awards featured executives who thought outside the box to develop and foster innovative concepts and strategies that kept the B2B wheels turning. We spotlighted our winners in an exclusive special report and honored them at B2B Marketing Exchange East in Alpharetta, Georgia (Oct 1-3).
Nominations for the annual B2B Innovator Awards included individuals who encompassed some or all of the following criteria:
Advancement of an emerging B2B area (such as account-based strategy, AI, content marketing, etc.) — must show how the executive helped to break new ground and/or drive specific results within their company.
Current or expected business results or positive outcomes following a successful implementation of the innovative strategy or concept — especially related to performance marketing and driving revenue.
A specific, innovative B2B strategy, campaign or idea conceptualized and/or launched.
We’ll also ask for any additional insights or comments related to the nominee’s qualifications for receiving a B2B Innovator Award.
The Categories
Generation Z Trailblazers
30 and under B2B marketers who are bringing new ideas and new energy to their companies and their roles.
Marketing Mentors
Teachers and team builders in B2B bonds across teams and departments to promote maximum success.
B2B Technologists
Practitioners who have successfully helped roll out new tools to support business initiatives.
Vertical Virtuosos
B2B marketing leaders outside of the SaaS space who are incorporating innovative go-to-market strategies in their unique industries.
(Disclaimer: Nominees working in the software/tech space will not be considered for this category.)
SMB Maestros
B2B experts heading small (or even one-person) SMB marketing teams and driving impressive results for their growing businesses.
Data Scientists & Operations Optimizers
Marketing executives who have excelled at leveraging data at their disposal to enhance marketing campaigns and deliver insightful reporting and intelligence to sales and other lines of business.
Content, Creative & Execution
Storytellers who have found new ways to engage B2B audiences with different formats and approaches across channels and screens.
C-Suite Strategy
C-level executives that truly understand and apply performance marketing and revenue marketing.
Account Targeting & Strategy
Innovative practitioners who are helping to support account strategies to target, engage and close deals with key accounts.
Buyer-Focused Marketers
Creative and innovative approaches to building, launching and refining hyper-personalized campaigns.
Sales Drivers
Marketers that have seen notable success enabling their sales counterparts to engage, educate and close deals with prospects in the latter stage of the buyer journey.
B2B Vanguards
Women who have not only had successful careers in B2B and driven results for their organizations but have also helped to break new ground for women to advance their careers and roles.
Diversity & Inclusion Champions
Practitioners who are spearheading initiatives to build a diverse, equitable and inclusive workforce and company culture, including results-oriented strategies, methods of accountability and the promotion of company-wide D&I education and communication.
Kristen Wendel B2B Innovator Of The Year
The most innovative B2B marketing pro in the industry, as chosen by the masses.
Nominations
What we’re looking for:
- Solution providers to nominate their esteemed clients and users based on how they have successfully introduced new tools, tactics and campaigns.
- B2B marketing practitioners to nominate their peers who have seen great success with their programs and gained great returns.
- B2B marketing practitioners to nominate themselves if they are proud of the accomplishments they have achieved within their organization.
Nomination Deadline:
September 5, 2024 at 11:59 PM ET
Have a question? Contact Klaudia Tirico, Content Director, #B2BMX/Demand Gen Report at [email protected].
The nomination period has concluded.
Next Up: The Killer Content Awards!
Now that the B2B Innovator Awards have wrapped up, it’s time to turn our attention to the Killer Content Awards (KCAs)! This annual program celebrates the most creative, engaging, and impactful content marketing campaigns in the B2B space. Whether it’s a show-stopping video, an immersive digital experience, or a high-performing campaign that smashed KPIs, the KCAs spotlight the marketing teams behind these outstanding efforts.
Killer Content Award winners will be honored at a special invitation-only event during B2B Marketing Exchange West, taking place February 24-26, 2025, in Scottsdale, AZ. Don’t miss the chance to have your team’s hard work recognized among the best in B2B marketing. Submit your standout campaigns for consideration today!