Last week, more than a thousand B2B marketers flocked to Scottsdale, Ariz. for the 8th annual B2B Marketing Exchange, hosted by Demand Gen Report. Touting the theme “B2B Through A New Lens,” the 2019 event showcased cutting-edge trends and tactics attendees can harness to shake up their B2B marketing efforts in 2019 and beyond.
From February 25-27, the #B2BMX agenda was filled to the brim with events like the opening night reception, Killer Content Awards presentation, morning yoga and, of course, the dozens of educational panels, sessions and talks across six targeted tracks led by some of the brightest minds in the industry. The 2019 event was our most successful yet, with 1183 attendees and a 29% growth YOY. Here are some of our favorite snaps from the event:
#B2BMX Moments To Remember
Attendees were able to share their event excitement with their networks using the hashtag #B2BMX to chronicle their time at the event. Here are some highlights:
⚡️ “Top Moments From #B2BMX 2019”https://t.co/l84tgR6k7p
— B2B Marketing Exchange (@B2BMX) March 5, 2019
35 Brands Take Home Finnys For Out-Of-This-World Content
This Killer Content Awards showcase 35 brands that are forging a new path beyond the status quo and making new discoveries in buyer engagement and content experiences. The winning brands were awarded for their efforts in multi-touch campaigns, social amplification, video content and more. The Finnys (as they’re affectionately called) were presented to the following brands:
Industry Experts Recap #B2BMX
Demand Gen Report Editors Brian Anderson and Klaudia Tirico chat with Lee Odden of TopRank Marketing about revitalizing B2B content.
Demand Gen Report Content Strategist Alicia Esposito discusses the power of podcasting in B2B with Aptos‘ Dave Bruno.
Visualizing Key Takeaways
A collaboration between Kingman Ink and Quarry resulted in live-drawn, visual representations of some key takeaways from the event based on tweets with the #B2BMX hashtag. See some of our favorites below:
B2BMX will be back in Scottsdale at the Hyatt Regency on February 24-26, 2020. Can’t wait that long? Join us for the inaugural B2B Sales & Marketing Exchange, taking place August 12-13, 2019 in Boston!
