What does this partnership mean for you personally? It means a serious upgrade to your networking and your perspective. Advertising Week is famous for gathering the biggest brand names, CMOs, and media innovators from around the globe. By linking arms with them, we’re ensuring your valuable B2B conversations happen right next to the people who are driving the entire industry’s direction. We want you to stop focusing only on the “how-to” and start gaining a crucial understanding of the “why” and “what’s next” straight from the executive suite. This connection is your secret weapon, helping you understand the market shifts and secure budget approval back at the office.

This fusion is also our way of delivering a more robust and inspiring experience onsite. Imagine taking a break from a deep-dive session on RevOps and immediately walking into an environment buzzing with global brand builders and cutting-edge ad tech companies. This is where your B2B strategy finds its ultimate context, connecting your precise execution to the sweeping strategies that win market share. Plus, the established excellence of the Advertising Week operation guarantees a seamless, high-quality event environment designed to keep you focused on learning and connecting.

We are fully committed to keeping the B2BMX DNA intact, you can still expect the essential curriculum on Advanced ABM, AI integration, and rock-solid Measurement. But now, when you join us in 2026, you’re not just attending a B2B event; you’re stepping onto a wider stage, backed by the prestige and influence of the Advertising Week name. This is your chance to grow, connect, and truly transform your career trajectory. We built this competitive edge just for you, and we can’t wait to see you there!