Why Metrics Matter In Content Strategy: How Custom Survey Data Can Drive the Lead Gen Engine and Drive ROI
By Amber Trendell, Global Marketing Programs Director, Autotask Benchmarks and key performance indicators (KPIs) are essential guide posts…
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5 Essential Steps To Influencer Marketing Success
By Lee Odden, CEO, TopRank Online Marketing If you can find a way to solve multiple problems for…
Crossing the Content Marketing Bridge of Death
Written by Trip Kucera, VP & CMO-in-Residence, Harte Hanks Content & Data Solutions/Aberdeen Group Monty Python fans will…
Matthew Papertsian, SiriusDecisions: Test, Target, Learn And Measure Content Performance
Matt Papertsian, Research Director at SiriusDecisions, believes there is a wealth of untapped data that can help marketers…
Christine Elliott, Crowe Horwath: Piecing Together The Engagement Puzzle
Christine Elliott, Associate Director at Crowe Horwath, views customer engagement as a “puzzle,” and her marketing team is…
Have Marketers Shifted Too Much From The Human Touch?
Written by Dann Marty and Brian Teevan, ADP Inc. With increased focus on marketing automation tools and the…
Tim Riesterer, Corporate Visions: Three Critical Selling Conversations You Must Enable with Content
We checked in with Tim Riesterer, CMO, Corporate Visions, as he prepares his presentation that is part of…
Creating Content That Pushes The Mental “Buy” Button
By gaining a greater understanding of what triggers the brain to buy, marketers can create an almost irresistible…
Is Responsive Design Killing Content Marketing?
By Boaz Grinvald, CEO, BrightInfo According to the 2014 B2B Content Marketing Research by Content Marketing Institute (CMI)…
“Unteaching” Customers And Breaking Through The Noise With Challenger Marketing
Brent Adamson has changed the selling methods of companies around the world as the co-author of The Challenger…
