Ruben Quinones
SVP, Client StrategyAmsiveRuben Quinones is SVP of Client Strategy at Amsive, where he advises enterprise B2B brands on navigating modern buyer behavior, AI-driven discovery, and full-funnel growth strategy. With over a decade of experience in digital marketing and GTM alignment, he focuses on helping organizations connect audience intelligence, search visibility, and measurement frameworks to real revenue impact.
Ruben brings a strategic, cross-functional perspective shaped by working alongside marketing and revenue leaders across industries. He also teaches search and growth strategy at NYU and UCLA.
Seven Pipeline Killers Facing B2B SaaS in 2026: How Media Mistakes Stall Account Progression and Deal Velocity
Across hundreds of audited and actively managed B2B SaaS campaigns, spanning mid-market to enterprise and awareness through late-stage acceleration, w…Across hundreds of audited and actively managed B2B SaaS campaigns, spanning mid-market to enterprise and awareness through late-stage acceleration, we’ve seen the same patterns quietly derail pipeline performance. Budgets increase. Dashboards look b…Across hundreds of audited and actively managed B2B SaaS campaigns, spanning mid-market to enterprise and awareness through late-stage acceleration, we’ve seen the same patterns quietly derail pipeline performance. Budgets increase. Dashboards look busy. MQL targets get hit. Yet revenue stalls. The problem isn’t effort or spend. It’s structural flaws baked into how media programs are designed, measured, and optimized. In this session, we’ll brea…Across hundreds of audited and actively managed B2B SaaS campaigns, spanning mid-market to enterprise and awareness through late-stage acceleration, we’ve seen the same patterns quietly derail pipeline performance. Budgets increase. Dashboards look busy. MQL targets get hit. Yet revenue stalls. The problem isn’t effort or spend. It’s structural flaws baked into how media programs are designed, measured, and optimized. In this session, we’ll break down the seven most common media mistakes we’ve observed repeatedly choke pipeline growth, from optimizing for the wrong signals and misaligning with sales motion to over-relying on single channels and failing to influence buying committees. More importantly, we’ll show how high-performing teams correct these flaws to move from activity to real account progression. If your campaigns are generating engagement but not accelerating revenue, this session will challenge assumptions and provide a sharper blueprint for building media programs that actually drive pipeline. Show MoreClick the title to see all detailsShow More
