February 22-24, 2027 • Omni La Costa Resort, Carlsbad, CA

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February 22-24, 2027 • Omni La Costa Resort, Carlsbad, CA

Q
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Kris Jenkins

Kris Jenkins

Co-Founder, MoblyMobly

Kris Jenkins is co-founder of Mobly and an advocate for in-person GTM as the next frontier of B2B growth. He works with marketing and sales leaders to operationalize buyer intent from events and turn human connection into scalable revenue.
Outside of work, Kris loves supporting his kids in the things they’re passionate about and is grateful to be married to his best friend of 20 years, who keeps him grounded and inspired in both life and work.

Mon Mar 094:30 PM – 5:00 PMBreakout 1: Luna 1-3

The In-Person GTM Maturity Model

This session introduces the In-Person GTM Maturity Model, a practical framework for evaluating the effectivenesss of your organization's in-person eve…This session introduces the In-Person GTM Maturity Model, a practical framework for evaluating the effectivenesss of your organization's in-person events strategy. Instead of focusing on event volume or production quality, we look at how early and co…This session introduces the In-Person GTM Maturity Model, a practical framework for evaluating the effectivenesss of your organization's in-person events strategy. Instead of focusing on event volume or production quality, we look at how early and consistently in-person insights influence strategy, trust, and impact across your entire GTM motion. This is not a tactics deep dive. It is a guided self-assessment designed to help you understand where…This session introduces the In-Person GTM Maturity Model, a practical framework for evaluating the effectivenesss of your organization's in-person events strategy. Instead of focusing on event volume or production quality, we look at how early and consistently in-person insights influence strategy, trust, and impact across your entire GTM motion. This is not a tactics deep dive. It is a guided self-assessment designed to help you understand where your in-person strategy stands today and what actually moves you forward. You will leave with clarity on: Where your organization sits on the in-person GTM maturity curve Why some teams gain influence and trust faster than others How reliance on heroics can quietly limit scale and career growth One concrete opportunity to improve consistency, structure, and outcome If you are responsible for events, field marketing, or revenue impact, this session will help you see your work through a more strategic lens!Show MoreClick the title to see all detailsShow More

SessionSession TypeSessionSession Track
Kris Jenkins
Kris JenkinsCo-Founder, Mobly, Mobly
Allow Registration:No
Capacity Unlimited:No