Greg Brown
Vice President of Marketinghttps://www.melissa.com/Greg Brown is a seasoned marketing executive and VP of Marketing at Melissa, a leading provider of global data quality and identity verification solutions.
With over 15 years of experience spanning brand strategy, product marketing, corporate communications, and demand generation, Greg is known for turning complex messaging into clear-market impact. He brings a rigorous, customer-first mindset to every initiative, ensuring that content, campaigns, and channels align to drive qualified pipeline and lasting brand value.
At Melissa, he leads initiatives that merge storytelling with data accuracy, helping B2B brands strengthen customer trust, power personalization, and accelerate revenue. A forward-thinking marketer and respected voice in the data space, Greg is passionate about the power of smart marketing to guide buyers and build meaningful engagement in the moments that matter.
Champion to Consensus: Practical Buying Group Coverage That Improves Conversion
Moderator: Rick Robinson - Senior Vice President at DemandFactor Panelists: Greg Brown - Vice President of Marketing at Melissa Data, Whitney Goldstei…Moderator: Rick Robinson - Senior Vice President at DemandFactor Panelists: Greg Brown - Vice President of Marketing at Melissa Data, Whitney Goldstein - Head of Marketing at Gorilla Logic, and Terry Arnold - Senior Director of Demand Strategy at Dem…Moderator: Rick Robinson - Senior Vice President at DemandFactor Panelists: Greg Brown - Vice President of Marketing at Melissa Data, Whitney Goldstein - Head of Marketing at Gorilla Logic, and Terry Arnold - Senior Director of Demand Strategy at DemandFactor Description Buying decisions do not happen in a straight line, and they do not happen with just one champion. Most pipeline friction today comes from being under-covered across the buying g…Moderator: Rick Robinson - Senior Vice President at DemandFactor Panelists: Greg Brown - Vice President of Marketing at Melissa Data, Whitney Goldstein - Head of Marketing at Gorilla Logic, and Terry Arnold - Senior Director of Demand Strategy at DemandFactor Description Buying decisions do not happen in a straight line, and they do not happen with just one champion. Most pipeline friction today comes from being under-covered across the buying group, even when intent signals look strong. In this 30-minute panel, we will pressure-test three common myths that limit buying group engagement, then share a practical coverage model you can take back to your GTM team. Expect real examples, clear metrics, and simple plays to expand from one engaged lead (the Champion) to buying-group consensus. You will leave with: A clear definition of buying group coverage by stage 3 coverage metrics you can review weekly with marketing, sales, and other key stakeholders Practical plays to identify missing roles and close the gapShow MoreClick the title to see all detailsShow More
