Brian Lubocki
Director, Enterprise AccountsMadison LogicPanel Moderator Brian Lubocki brings a distinctive, narrative-driven perspective to modern marketing, shaped by an early career in screenwriting, including projects connected to Will Smith, Martin Scorsese, and production work supporting Frasier. He later transitioned into SaaS and service-based solutions for digital marketing and PR/communications, where he has spent more than a decade driving measurable revenue impact. Most recently, Brian was recognized as North America Rep of the Year by Just Global agency.
Currently representing Madison Logic, Brian advocates for a data-first, full-funnel approach that integrates systems, streamlines workflows, and modernizes legacy marketing stacks. His work enables marketers to more effectively measure business outcomes across ABM content syndication, display, CTV, and integrated platform strategies.
When Traditional B2B Breaks: How GitLab, Shell, and Palo Alto Networks Are Reinventing ABM
B2B buying has become more complex, with larger buying groups, non-linear journeys, and non-traditional go-to-market motions reshaping how ABM program…B2B buying has become more complex, with larger buying groups, non-linear journeys, and non-traditional go-to-market motions reshaping how ABM programs must operate. As expectations rise and resources remain constrained, marketing leaders are challen…B2B buying has become more complex, with larger buying groups, non-linear journeys, and non-traditional go-to-market motions reshaping how ABM programs must operate. As expectations rise and resources remain constrained, marketing leaders are challenged not only to adapt their strategies, but to clearly understand what’s actually driving impact—and what isn’t. This panel dives into how leading teams are navigating modern buying dynamics by groun…B2B buying has become more complex, with larger buying groups, non-linear journeys, and non-traditional go-to-market motions reshaping how ABM programs must operate. As expectations rise and resources remain constrained, marketing leaders are challenged not only to adapt their strategies, but to clearly understand what’s actually driving impact—and what isn’t. This panel dives into how leading teams are navigating modern buying dynamics by grounding their ABM strategies in high-quality insight. Panelists will share how they evaluate what’s working across accounts and buying groups, where traditional approaches fall short, and how better signal validation and performance visibility enable smarter planning and ongoing optimization. Panelists will share real-world experiences on engaging buying groups, aligning across GTM teams, and translating ABM performance into meaningful business outcomes. Attendees can expect honest perspectives, practical lessons, and actionable insights to help refine ABM strategies and scale what works for modern buyers. Show MoreClick the title to see all detailsShow More
