In the age of AI, trust is the one thing you can’t outsource or automate. As we think about how to adapt the journey, workflows, and metrics in the age of AI, we need to remember that it’s still about connecting with the humans behind the screen. In this...
B2B isn’t boring – it’s human. Behind every buying decision is a person, and in a world run on relationships, trust, and reputation, the mechanism for growth is the same whether you’re building on LinkedIn or anywhere else: people buy from brands they believe...
We are entering a moment where motivated, curious people can build things that once felt impossible. In this talk why daily AI use beats theoretical value, and how B2B marketers should rethink their role as builders, not just operators. We will look at how broadening...
The big four tech platforms spent over $400bn on AI in 2025. How will this new platform shift work?How is it most useful?Where will the value capture be and the value destruction?
