One sentence description: This is a behind-the-scenes look at the 10,000,000-view LinkedIn system that turned a CEO into a growth channel — and how marketers can apply it without burning out their execs. ABSTRACTMost companies want their executives to “show up” on...
For twenty years we optimized for Google, but today’s buyers are starting their purchasing journey with a prompt instead of a search bar. There’s real overlap between what works in traditional search and what works in LLMs, but the game has meaningfully...
If you had told us two years ago that half of our outbound new logo meetings would come from LinkedIn, we probably wouldn’t have believed you. But that’s exactly what happened when we built a social selling program that prioritized consistency, authenticity, and...
