This candid session from the world’s brightest marketing leadership and C-suite execs will discuss how today’s marketers adapt to business in the contemporary landscape. We’ll outline what the modern marketer needs to be in order to align to their business,...
In the age of AI, trust is the one thing you can’t outsource or automate. As we think about how to adapt the journey, workflows, and metrics in the age of AI, we need to remember that it’s still about connecting with the humans behind the screen. In this...
Most B2B marketing is built for activity, not impact. Buying groups see more messages, more ads, and more events than ever, yet very little actually moves a deal forward. In this session, we’ll break down how modern GTM teams design intentional moments across the full...
