Let’s all close our eyes and pretend we are back at B2BSMX in Boston on a beautiful August day listening to Jeff Marcoux deliver an incredible session. It’s time to open your eyes and press play because co-hosts Klaudia Tirico and Kelly Lindenau are here to make that vision a reality.
On this week’s episode of the B2BMX Podcast, Marcoux tackles how to transform your marketing on both a strategic and tactical level. Marcoux dives further into:
- How marketing can transform to become one of the most strategic elements within the business today;
- Ensuring that marketing execution is tied to the right goals and objectives;
- Understanding your overall business goals to gain go-to-market insights for planning;
- Using reverse funnels and intent data to define the job; and
- Aligning with sales targets to know when to push back and say “no.”
If you like what you hear, you’ll LOVE what we have in store for the 2023 B2B Marketing Exchange event in February! Take advantage of our Cyber Week savings and save big all week long!
