Every year, we look forward to the Killer Content Awards because it gives us the chance to celebrate the B2B brands that are pushing the creative limits with their content marketing. But I think we can all agree after the year we had in 2020, we could really use a celebration.
There are a few reasons why we new we definitely needed to take our beloved Finnys virtual. First, it is the 10th anniversary of the awards program! We wanted to commemorate this milestone with all of our B2B friends and family. Plus, in light of all the uncertainty and volatility of the past year, we saw teams really step up their initiatives, and we thought that was worth spotlighting, too!
Sure, the ceremony looked a bit different this year, but Demand Gen Report’s Klaudia Tirico and Alicia Esposito still took to the virtual stage to applaud the creativity and performance of 28 brands. (Plus, they revealed the winner of our B2B’s Choice Award, which was created so the community can vote on their favorite submission!)
This year’s winners are…
Account-Based Marketing
Audio Content
Buyer-Focused Content
Channel Partner Marketing
Design Concept & Theme
Influencer Campaign
Interactive Content
Multi-Touch Campaign
Nurture Content
Packaged/Bundled Content
Publisher Partnership
Research-Based Content
Sales Enablement Content
Short-Form Content
Video Content
Finally, the winner of our B2B’s Choice Award is...