Know Before You Go — B2B Marketing Exchange 2026
March 9–11, 2026 | Omni La Costa Resort & Spa | Carlsbad, CA
Welcome! Below is everything you need to know before attending B2BMX — from registration details and travel tips to app info and event policies.
DOWNLOAD THE APP INSTRUCTIONS
Use your registration details for seamless access to your schedule, speaker info, session bookmarks and networking tools. Download now on Google Play or the App Store. (link: https://nd1vu.app.link/B2BMX2026 – link will go to either google or apple depending on their phone, so only one link needed)
MARKETPLACE FLOOR
Step into the Marketplace at B2BMX — where leading B2B brands showcase innovative solutions built for modern marketers.
Connect with decision-makers, spark meaningful conversations, and turn engagement into real business growth.
AGENDA
Explore the sessions, speakers, and experiences shaping the future of B2B marketing.
SPECIAL EVENTS
Glow Golf After Dark – Hosted by ON24
Light up the night at the Omni La Costa greens. This is an exclusive, invite-only experience.
Seats are strictly limited. Visit the ON24 Booth to secure your spot on the guest list.
Tuesday, March 10: 07:00 PM – 09:00 PM
Valley Promenade
The B2B Prompt Playoff: A Hands-On Hackathon for Productivity and Creative Wins
Monday, March 9: 01:45 PM – 05:00 PM
Workshop – Las Palmas
Limited Spaces – Register to Attend on the hackathon
West Coast Connections – Hosted by Knak and Technology Advice
Join Knak x Technology Advice for a fun, golden-hour gathering designed for real connection after Day 2 of B2BMX!
Whether you’re reconnecting with familiar faces or meeting new ones – this party is all about good food, good drinks, and even better company.
RSVP Here to get on the list now!
Tuesday, March 10: 07:00 PM – 10:00 PM
Villa Courtyard
Happy Hour & VIP Speed Networking
Tuesday, March 10: 05:00 PM – 06:00 PM
Marketplace
More Information
AGENDA & SESSION PLANNING
The full agenda is live and updated regularly.
View sessions and plan your schedule here:
https://b2bmarketing.exchange/agenda/
We recommend reviewing sessions in advance and identifying priority workshops and networking blocks.
TRAVEL INFORMATION
Closest Airport:
San Diego International Airport (SAN)
Approximately 40 minutes from the venue.
Attendees are responsible for arranging their own transportation to and from the resort.
DRESS CODE
Business casual is recommended.
Meeting rooms can vary in temperature, so we suggest bringing a light jacket or layers.