Conference Overview
At B2B Marketing Exchange, every session is built to deliver real-world value, combining cutting-edge insights, practical strategies, and peer-driven learning. From inspiring keynotes to hands-on workshops, you’ll gain the tools to turn today’s challenges into tomorrow’s competitive advantages.
Whether you’re leading a demand gen team, building a content engine, or redefining your go-to-market strategy, our agenda is tailored to support your growth at every level.
ADDRESSING TOP CHALLENGES B2B MARKETERS FACE
BREAKING THROUGH THE NOISE
DOING MORE WITH LESS
BUILDING A STRONG BRAND IDENTITY
AI ADOPTION
Get Immediate Insights From Best-In-Class Speakers
Join 50+ of the brightest minds in B2B as they share practical insights that you can immediately apply to your marketing efforts. Our “no-fluff” experts will share actionable takeaways on the latest trends in marketing, including embracing AI, measurement and attribution, and the cookie-less future. Don’t miss this opportunity to reimagine your marketing strategies in real-time and connect with leaders from brands like Ernst & Young, Cisco, Gravity Global, Momentum ITSMA and more.
Agenda
The Content Tracks
Refine demand strategies with sessions on lead generation, campaign optimization, and nurturing tactics that deliver measurable results.
Discover advanced approaches to account-based marketing, from strategic account planning to executing high-impact ABM programs.
Equip your team with strategies for aligning sales and marketing, enabling sales empowerment, and driving impactful revenue growth.
Content2Conversion
Learn how to build a content strategy that balances creativity with performance and connects with audiences across every channel.
GTM Strategy
Learn how sales, marketing, and customer success teams work together to create connected programs that build pipeline, that deliver measurable growth.
Three Days of action in carlsbad, ca
DAY 1
Monday, March 9
Start your B2BMX West experience with interactive workshops, case studies, the CMO Exchange (invite-only), and our fan-favorite campfire Keynote session, featuring Roderick Jefferson. Don’t miss the exclusive networking reception in the evening—an ideal way to kick off the event by building relationships in an informal, beautiful setting.
DAY 2
Tuesday, March 10
Dive into keynotes, breakout sessions, and collaborative roundtables across five focused tracks. With a focus on demand generation, ABM, sales impact, content, and GTM strategy, this day is all about fine-tuning your approach with hands-on insights. Plus, enjoy a special keynote from marketing mogul Neil Patel!
DAY 3
Wednesday, March 11
Close out the event with dynamic sessions and an exclusive second workshop day for All-Access pass holders. The day also includes sessions with renowned B2B experts, who’ll cover new ways to navigate the latest marketing trends, from AI to data-driven strategies.
SPEAKERS THAT LEAD THE INDUSTRY
Each speaker offers unique, real-world expertise that spans strategy, demand gen, ABM, content marketing, and more. Expect actionable insights from top industry executives, innovators, and practitioners who live and breathe B2B.
Past speakers include Neil Patel, Roderick Jefferson, and Mason Cosby.