At B2B Marketing Exchange, every session is built to deliver real-world value, combining cutting-edge insights, practical strategies, and peer-driven learning. From inspiring keynotes to hands-on workshops, you’ll gain the tools to turn today’s challenges into tomorrow’s competitive advantages.
Whether you’re leading a demand gen team, building a content engine, or redefining your go-to-market strategy, our agenda is tailored to support your growth at every level.
Join 50+ of the brightest minds in B2B as they share practical insights that you can immediately apply to your marketing efforts. Our “no-fluff” experts will share actionable takeaways on the latest trends in marketing, including embracing AI, measurement and attribution, and the cookie-less future. Don’t miss this opportunity to reimagine your marketing strategies in real-time and connect with leaders from brands like Ernst & Young, Cisco, Gravity Global, Momentum ITSMA and more.
Kick off your B2BMX journey with a full day of immersive learning and networking. Dive into dynamic conference sessions that set the tone for the days ahead, explore the Marketplace throughout the day, enjoy lunch on the show floor, and connect with solution providers and peers. After a slate of standout workshops, case studies, and our signature keynote, wrap up the day at the Welcome Reception, an energizing, informal setting designed to spark new connections and launch an incredible week of insights and inspiration.
Immerse yourself in a full day of inspiring keynotes, dynamic breakout sessions, and collaborative roundtables designed to accelerate your growth. Explore the Marketplace throughout the day, take lunch on the show floor as an opportunity to meet top solution providers and exchange ideas with fellow marketing leaders. With deep-dive tracks in demand generation, ABM, sales impact, content strategy, and go-to-market excellence, Tuesday is all about sharpening your playbook with actionable, hands-on insights. Be sure to stay for networking drinks in the Marketplace and a special keynote experience you won’t want to miss.
Close out B2BMX with a high-impact day of dynamic sessions and an exclusive second workshop experience packed with actionable insights for your marketing strategy. Connect with top solution partners and fellow marketers over lunch in the Marketplace, exploring new ideas and innovative tools to drive results. Hear from renowned B2B experts as they share strategies for navigating today’s marketing shifts, from AI innovations to data-driven decision-making, arming you with the knowledge to elevate campaigns, accelerate pipeline growth, and stay ahead of emerging trends.
Our 2026 keynote lineup features a powerhouse group of innovators defining the next frontier of B2B. From Benedict Evans analyzing the macro-economic shifts of the AI revolution to Dane Vahey of OpenAI providing a direct look at how generative intelligence is reshaping the modern enterprise, these sessions move past the hype into real-world application. You will also hear from Elfried Samba on building magnetic brands in traditionally “unsexy” industries and Atlassian’s Ashley Faus on maintaining human-centered trust in an increasingly automated lifecycle.