Data Quality Top Concern Of Tech Marketers, Survey Reveals

The quality of data was the No. 1 of marketers at IT companies using CRM and marketing automation systems, according to a new study from DiscoverOrg, a sales and marketing intelligence tools provider. In the report, Room for Improvement: Data Quality Impacting CRM and Marketing Automation Usage at IT Companies, 33% of the 359 respondents […]

5 Steps to an Irresistible Content “Sandwich”

By Pawan Deshpande, Founder and CEO, Curata Many content marketers struggle to “feed the content beast” with a steady stream of useful, relevant information. Creating a tasty smorgasbord of content requires an understanding of your readers and a willingness to use available ingredients in creative ways. If created and curated content is like a main […]

Why Are 76% of Content Marketers Forgetting Sales Enablement?

By Tony Zambito, a buyer persona consultant and a veteran in the buyer person 24%. That is it. At the recent HubSpot Inbound Conference in August, this percentage was mentioned. It represents the percentage, from HubSpot’s recent State of Inbound Marketing report, of marketers surveyed who had no agreements with sales on defining lead responsibilities. […]

Will B2B User Marketing Be The Next Big Thing?

By Tony Zambito, a buyer persona consultant and a veteran in the buyer person The wave of digital technology and transformation continues to spread. Changing buying behavior in ways unimagined. Interactions between companies and their customers have changed forever. Buyers are empowered. And, now users are empowered with a powerful new voice of influence in […]

Content And Commerce Have Finally Converged!

By Alicia Fiorletta, Senior Editor, Retail TouchPoints Image courtesy of Retail TouchPoints Well, sort of. Based on attendance here at #FashionDigitalNY, very few have “content” in their titles and allocate funds for content strategies. But this panel is chock-full of great thought leaders in the content marketing space: from solution providers, to agencies and even […]

Marketers Strive For A Holistic View Of Buyers

It is clear that marketers can no longer treat all prospects alike, as sending out the same email to everyone no matter who they are or where they are in the buying cycle is not likely to yield stellar results. While the ultimate goal is to make a sale, it is becoming more important to […]

Content Engagement Scoring, Social Shaping The New Rules Of Marketing

By Kim Zimmermann, Managing Editor, Demand Gen Report Image courtesy of Demand Gen Report Top B2B marketers are using improved analytic tools to get a better handle on how buyers are engaging with their content. That was one of the themes of the presentations at The New Rules of Marketing, a recent Marketo online event. […]