Content has been king for quite some time for B2B marketers. E-books, white papers, infographics and webinars have become staples in business’ marketing repertoire to educate and engage potential buyers.
But now, it’s time for the retailers to spread the (content) love.
In a recent RTP feature, Managing Editor Kim Zimmermann, spotlighted retailers that are offering more detailed content on their web sites, and providing more images, videos and other resources, to help customers ensure they’re making the best decisions.
Read more on this at the Retail TouchPoints blog
