We are back with another episode of the B2BMX Podcast, starring Terminus’ Natalie Cunningham who took the stage at #B2BSMX in Boston just a few months ago! Co-hosts Klaudia Tirico and Kelly Lindenau can’t wait to share this session with the audience, as it’s one for the books.

Cunningham enforces the idea of shifting time and resources to a proactive and strategic account centric GTM motion. It is no longer applicable to do the bare minimum in B2B; it is essential to focus on revenue impact, efficiency and predictability.

Tune in to episode two to learn:

• How to view the current state of B2B marketing as an opportunity;
• The transformation of today’s CMO and its evolving role to drive alignment;
• The strategy behind account-based transformation; and
• Various insights into “the changing market.”