On today’s episode of the B2BMX Podcast, we’re going back to the B2BSMX stage in Boston, where Uberflip‘s Randy Frisch discussed why mapping content through the buyer and customer journey closes more deals. If you missed out on this live session, don’t worry, co-hosts Klaudia Tirico and Kelly Lindenau got you covered!
During his session, Frisch walked marketers through how to avoid the go-to-market trap. Here are his three simple steps to follow:
- Identify your target audience, usually with some sort of data source;
- Attract people with various channels, social, email or whatever you’re hot on; and
- Find a destination where customers control what they want to do next.
Frisch also dove deeper into the importance of content tagging, as well as creating personalized experiences. If you’ve never heard Frisch speak before, don’t miss this opportunity to hear from one of the best!
Catch Frisch in-person at the 2023 B2B Marketing Exchange event in February! He’ll be presenting a session titled “Going Beyond A Buyer Journey Makeover: GTM Plays To Optimize Your Content Marketing Strategy.” Early Bird rates are available now — Dec. 9. Register now to save up to $700!
