Partner Experience (PX) is all the rage! But there’s also a lot of smoke and mirrors on truly delivering on the promise of PX. One company that has optimized partner experience is Cisco, providing a portfolio of all that its partner community is looking for, personalized for every visitor.

During this presentation, attendees will discover what a successful omnichannel strategy actually means, as Jeanne Quinn of Cisco Systems and Kristine Stewart of Channel Impact explore how channel professionals can:

• Truly deliver individual communications by partner persona;
• Pivot incentive plans to drive the type of marketing they want;
• Share customer analytics to partners to drive lifecycle campaigns; and
• Optimize data plus their martech stack to give them marketing superpowers.