Storytelling has become a powerful business tool — especially in a global pandemic era — because it begins and ends with empathy, driving an immersive and emotional experience with audiences and humanizing the brand at a deeper level. In the B2B world, your customer can become your best brand storyteller if you enable them with tools and resources to tell the story.
In this dynamic and interactive session, storyteller and author Miri Rodriguez shares practical tools to help you design a brand story that drive engaging relationships with your customers — and theirs. Watch to learn:
- The magic (and magic tricks) in brand storytelling;
- Heroes, villains and your best storytellers; and
- The future of brand storytelling.