When the global pandemic hit, marketers were left scrambling to replace the physical experience of live user conferences and trade shows. Instead of trying to mimic a live event, Boomi completely reimagined the online event experience, creating “Out of This World,” a multi-episode series featuring celebrities, keynote sessions and lots of fun. The sessions fueled customer engagement, positive buzz, pipeline growth and deal acceleration.

Join this session with Damon Waldron, Boomi’s Director of Demand Generation, to learn:

• Best practices for building highly engaging journeys, before, during and after the event;
• How to drive event attendance and engagement by working in lockstep with sales; and
• Tips for building engaging and fun online brand experiences that allow the buyer journey to continue long after the event is done.