Key Takeaways
- The B2BMX Summit at Advertising Week New York 2026 is positioning itself as a practical, pipeline-focused event with sponsor sessions centered on intent data, AI search visibility, buyer intelligence, and go-to-market security.
- Sponsors Intentsify, CHEQ, Clozd, and Omnibound each bring a session tied to a pressing B2B revenue challenge, reinforcing the summit’s focus on actionable insights over theory.
The best B2B marketing sessions don’t hand you theory. They hand you a plan you can run the second you’re back at your desk.
That’s the whole point of the B2BMX Summit at Advertising Week New York 2026. And this year, four solution providers are stepping up to sponsor the day with sessions built around the stuff that actually moves pipeline: intent data, go-to-market security, AI search visibility and buyer intelligence.
Meet the lineup: Intentsify, CHEQ, Omnibound and Clozd. Each one maps to a real revenue priority. Each one brings a session led by people who’ve done the work, not just talked about it.
Here’s what you’ll walk away with.
What Is the B2BMX Summit at Advertising Week New York?
The B2BMX Summit is a curated one-day track built for B2B marketing leaders, demand generation practitioners and revenue teams. Think practitioner-led sessions, market insights and revenue strategy that translate straight into pipeline.
It runs October 8 as part of Advertising Week New York 2026, happening October 5-8 at The Penn District in New York City.
Four days. One industry. And one day zeroed in on the challenges keeping B2B revenue teams up at night.
Intentsify: Turning Buying Signals Into Real Motions
Intentsify brings its focus on agent-ready intent data and buyer intelligence to the summit. The platform delivers persona-level intent data, cross-channel audience activation and fully managed services that put in-market accounts within reach.
The session? “Inside Deloitte’s ABM: A Case Study Behind a Strategic Win,” led by Allan Kirkpatrick, National ABM Leader at Deloitte Canada.
Kirkpatrick walks through how Deloitte runs ABM across account strategy, stakeholder alignment, insights, activation, measurement and sales collaboration. It’s a real-world case study showing how an integrated model drove a significant strategic opportunity. No hypotheticals. Just the receipts.
CHEQ: Who’s Really on Your Website?
CHEQ joins the lineup with its go-to-market security platform. Its Traffic, Trust and Identity Intelligence Engine helps brands sort legitimate buyers from bad actors, human or bot, so fraud gets stopped without sales getting stopped too. More than 15,000 brands already lean on CHEQ to protect their pipeline.
The fireside chat, “Who’s Really on Your Website? Navigating Risk and Opportunity in the Agentic Web,” is led by Edwin Choi, Global Chief Customer Officer at CHEQ.
Here’s the tension Choi tackles: human and agentic web experiences are colliding fast. How do you block harmful automation without slamming the door on AI-assisted buyers? This is the session for anyone watching their traffic and wondering who’s actually behind it.
Clozd: The “Why” Behind Every Buyer Decision
Clozd, the leader in decision intelligence, brings an AI feedback engine built for revenue teams. The company specializes in win-loss analysis, customer experience feedback, churn analysis and implementation feedback, running direct buyer interviews to uncover the real reasons deals close or collapse.
Its session carries the best title of the day: “Houston, We Have a Problem: Your AI Is Missing the ‘Why’ Behind Buyer Decisions,” led by Dani Talbot, Head of Marketing at Clozd.
Talbot shows CMOs how AI-powered feedback collection and analysis surfaces the context behind buyer decisions. The payoff: diagnose pipeline gaps earlier and catch hidden revenue risks before they snowball.
Omnibound: Winning the AI Search Game
Omnibound rounds out the group with a focus on AI search growth and B2B outbound infrastructure. As AI-powered search reshapes how buyers find vendors, Omnibound helps B2B brands earn citations and recommendations in that new discovery layer.
The bottom line: turning AI visibility into a real pipeline driver, not a vanity metric.
Get in the Room
Four sponsors. Four practical sessions. One day built to sharpen how B2B revenue teams operate.
The room is going to be full. The question is whether you’re in it.