From Cringe to Credibility: How We Built a Social Selling Program That Actually Drives Revenue
If you had told us two years ago that half of our outbound new logo meetings would come from LinkedIn, we probably wouldn’t have believed you. But that’s exactly what happened when we built a social selling program that prioritized consistency, authenticity, and results over performance-driven posting.
This session shares the story of how BrandActive, a niche consultancy with a long sales cycle and complex services, launched and scaled a social selling (or employee generated content) program that now drives over 50% of new logo outbound meetings.
You’ll hear what it took to get a cross-functional team posting consistently (even when it felt uncomfortable), how we created internal systems that supported authentic, low-lift content, and what we learned from a year of testing, iterating, and tracking results.
No hacks, no influencer jargon, just a grounded, practical roadmap for building social credibility that converts.
Learning objectives:
- Understand how to design a sustainable social selling program with shared accountability across teams
- Learn how to support contributors who aren’t “natural” content creators (and don’t want to be)
- Get a look at the systems we built to reduce lift, create consistency, and track results
- Learn how to align personal and brand voice without sacrificing authenticity
- Leave with practical prompts, calendar tips, and social habits to try immediately
Why This Session Matters:
With buyer behaviors changing and outbound strategies under pressure, showing up on platforms like LinkedIn isn’t just optional, it’s the new baseline. But it only works if the strategy is structured, the team is engaged, and the content is consistent. This isn’t a story about influencers. It’s a story about cross-functional professionals who found their voice, built credibility, and helped drive growth - one post, comment, and connection at a time.
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