Rewiring Demand for the Anti-Social Buyer: A 3-Step Operating Model
B2B marketing is operating in the toughest climate it’s seen in decades.
SaaS has matured. Martech stacks are consolidating. Buyers are researching in the dark. By the time they talk to sales, 80% of the decision is already made. If you’re not part of the conversation before the conversation…you’re not in the deal.
In this session, Consensus Senior Director of Demand Generation Judy Kimball shares a modern operating model designed for today’s anti-social buyer—the one who avoids forms, ignores SDR outreach, and does their homework in private using search, communities, influencers, and increasingly, LLMs.
Traditional buying journeys don’t just underperform anymore. They actively repel your audience. Judy will break down a practical, field-tested 3-step approach to rebuilding demand in a world where privacy is power and brand is leverage.
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