Accelerate Complex Deals with Contact-Level Marketing
Complex B2B buying journeys with sales cycles longer than three months are increasingly difficult to track using anonymous and account-level data alone.
In this session, Sumner will share how growth teams are using contact-level marketing to accelerate pipeline by connecting ABM, contextual, and geofencing campaigns with website de-anonymization and data enrichment.
You’ll learn how growth teams:
- Reach buyers earlier across complex buying journeys
- Identify the individuals engaging with ads and visiting your website
- Turn fragmented engagement into clear, actionable buying signals
- Support complex sales motions with high-intent contacts, not just account activity
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