How To NOT Use AI in Your 2026 B2B Marketing Plans
By 2026, "AI-powered" is no longer a differentiator—it’s the baseline. As every GTM team deploys autonomous agents and generative engines, we’ve entered the era of the "Infinite Content Graveyard," where every whitepaper sounds the same and every LinkedIn outreach feels like a robot talking to a robot.
In this session, we’re doing a 180-degree turn. We won’t talk about how to prompt better; we’ll talk about where to unplug.
We will explore the three biggest AI traps currently killing B2B marketing:
"The AI SDR trap" - The key to personalization is being PERSONAL. Why personlaization at scale is bullshit (even with AI) and you should stay away. The reality, AI SDR's are glorified spam engines.
"The "Intent Trap" - AI has spawned an entire new generation of "intent". This new generation is calling itself "Signal based marketing", and its not a lot different than it was 15 years ago, just has a fancy new AI wrapper.
"The Strategy Trap" - great marketing (and sales) comes from the gut. It has a feel, it knows when to bet big, it knows when to back off. Don't trade your instincts and common sense in for AI data analysis/paralysis.
Attendees will walk away with:
A "Stop Doing" list for AI implementation in 2026.
A few examples of "high human" touchpoints and ideas to explore in 2026.
Let's do this!
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