Marketing Fundamentals Under Pressure: Turning Content Into Pipeline in the Age of AI
Marketing Fundamentals Under Pressure: Turning Content Into Pipeline in the Age of AI
Marketing teams are under more pressure than ever: tighter budgets, fragmented attention, aggressive AI adoption, and the same expectation to drive real, measurable revenue impact. In response, many high-performing teams are returning to marketing fundamentals, with a sharper focus on content as a primary growth lever.
In this session, Gillian Hinkle, Senior Director Growth & Digital Marketing at Salesforce and Hailey Ho, Senior Director of Content at WordPress VIP, will explore why content and modern content experiences are central to today’s revenue-driven marketing fundamentals, especially in the age of AI. We’ll unpack how leading teams are using content not just to fuel awareness, but to influence pipeline, accelerate deals, and support long-term growth.
You’ll learn:
- How original, high quality content wins in the AI race
- How to leverage content as an appreciating asset
- How to build a flexible foundation to support and measure these efforts
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