Orchestrate Your ABM Around the Main Characters – Not the Extras
Most GTM orchestration is built on account rollups. It looks clean in dashboards, but it breaks down in execution: you can’t see who showed interest or which topic drove it, so you don’t know what your next step should be. Join Influ2's Doug Madey and Ed VanderBush from LiveRamp as they discuss how to build the perfect playbook.
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