Kaushik Kumar
Head of Demand GenerationWorkleapKaushik Kumar is a demand generation leader and marketer who helps B2B companies turn paid advertising and SEO into real pipeline and revenue. He has 10+ years of experience scaling growth for companies like Uber, MasterClass, Bench Accounting, ShareGate, Future Super, and Mountain Equipment Company.
He’s managed more than $40M USD in paid media across Google, Meta, LinkedIn, YouTube, TikTok, and Microsoft Advertising, with a practical focus on high-intent demand, lead quality, and measurable pipeline. His experience spans SaaS, fintech, high-tech, retail, and hospitality, giving him a strong perspective on what actually scales across different markets.
Kaushik regularly speaks at marketing conferences including AdWorld and DigiMarCon, and has taught digital marketing at BrainStation. He currently leads demand generation at Workleap and shares hands-on insights on paid growth and demand generation on LinkedIn: https://www.linkedin.com/in/kaushikkumar1408/
The 2026 B2B Lead Gen Playbook: Scaling Paid Media in the Age of AI, Privacy, and Rising Costs
Paid advertising and lead generation are getting more expensive, more competitive, and harder to scale — especially in B2B. Yet most teams are still f…Paid advertising and lead generation are getting more expensive, more competitive, and harder to scale — especially in B2B. Yet most teams are still fighting 2026’s rising costs with a 2019 mindset. In this session, we'll deconstruct how high-perform…Paid advertising and lead generation are getting more expensive, more competitive, and harder to scale — especially in B2B. Yet most teams are still fighting 2026’s rising costs with a 2019 mindset. In this session, we'll deconstruct how high-performing B2B teams are scaling lead generation in an environment defined by AI, privacy-driven signal loss, and sky-high acquisition costs. You’ll learn why the strongest results no longer come from “hacki…Paid advertising and lead generation are getting more expensive, more competitive, and harder to scale — especially in B2B. Yet most teams are still fighting 2026’s rising costs with a 2019 mindset. In this session, we'll deconstruct how high-performing B2B teams are scaling lead generation in an environment defined by AI, privacy-driven signal loss, and sky-high acquisition costs. You’ll learn why the strongest results no longer come from “hacking” ad platforms, but from designing a system that captures in-market demand and turns it into predictable pipeline. We’ll move past the lead-volume trap and focus on the frameworks that actually drive revenue — including why creative has become the most powerful form of targeting, and why brand awareness is one of the most overlooked levers for lowering down-funnel CAC. Attendees will learn how to: Make the Quality Pivot: Scale B2B lead generation by prioritizing sales-ready demand and optimizing for pipeline value, not just CPL.Use Creative as Targeting: Let ad creative filter for real buyers in a post-privacy world.Unlock Brand Efficiency: Lower CAC by building familiarity and preference before prospects ever click a conversion ad.Beyond the Ad Manager: Improve lead quality by optimizing landing pages, offers, and sales workflows.Design for 2026: Build a modern paid growth engine that works with today’s realities — not yesterday’s playbook.Show MoreClick the title to see all detailsShow More
