Darren McKee
Founder of Darren McKee Co.Darren McKee Co.Putting yourself out there is incredibly powerful. The real impact comes from the fact that someone, somewhere, might see what you share, and it could completely change their life. Even if it’s just one person, that’s what matters. Your voice and your story are compelling. Using them the right way can create massive waves.
In March 2020, I had almost no presence on LinkedIn. I had maybe a couple thousand connections, and followers weren’t even a thing back then. At the time, I was selling HR and payroll solutions to small business owners, relying heavily on networking events, face-to-face meetings, and knocking on doors to find prospects. Then, a global pandemic changed the world, and all of that suddenly stopped.
With no other options, I went to LinkedIn. It felt like the only place where I could connect with potential buyers at scale and build meaningful relationships. To be completely honest, I had two babies at home, and missing my sales quota simply wasn’t an option. I had to find a way to create new opportunities.
So, I started writing—and didn’t stop for 1,679 days (and counting). That consistency transformed my LinkedIn journey, helping me grow from those early days to over 120K followers and more than 65 million people engaging with my content.
People often ask, “Why do you care so much about LinkedIn?” My response?
Writing on LinkedIn has opened doors I never thought possible. In just three years, it helped me 6x my annual income. It introduced me to new friends, gave me a creative outlet, and positively impacted my mental health. It also deepened my understanding of global cultures, sparked the launch of a few businesses, and led me to a career I’m truly passionate about.
As for the question I’ve been asked a lot lately, “Why did you launch darrenmckee.co?”
Because I want all of that for you.
From Cringe to Credibility: How We Built a Social Selling Program That Actually Drives Revenue
If you had told us two years ago that half of our outbound new logo meetings would come from LinkedIn, we probably wouldn’t have believed you. But tha…If you had told us two years ago that half of our outbound new logo meetings would come from LinkedIn, we probably wouldn’t have believed you. But that’s exactly what happened when we built a social selling program that prioritized consistency, authe…If you had told us two years ago that half of our outbound new logo meetings would come from LinkedIn, we probably wouldn’t have believed you. But that’s exactly what happened when we built a social selling program that prioritized consistency, authenticity, and results over performance-driven posting. This session shares the story of how BrandActive, a niche consultancy with a long sales cycle and complex services, launched and scaled a social s…If you had told us two years ago that half of our outbound new logo meetings would come from LinkedIn, we probably wouldn’t have believed you. But that’s exactly what happened when we built a social selling program that prioritized consistency, authenticity, and results over performance-driven posting. This session shares the story of how BrandActive, a niche consultancy with a long sales cycle and complex services, launched and scaled a social selling (or employee generated content) program that now drives over 50% of new logo outbound meetings. You’ll hear what it took to get a cross-functional team posting consistently (even when it felt uncomfortable), how we created internal systems that supported authentic, low-lift content, and what we learned from a year of testing, iterating, and tracking results. No hacks, no influencer jargon, just a grounded, practical roadmap for building social credibility that converts. Learning objectives: Understand how to design a sustainable social selling program with shared accountability across teams Learn how to support contributors who aren’t “natural” content creators (and don’t want to be) Get a look at the systems we built to reduce lift, create consistency, and track results Learn how to align personal and brand voice without sacrificing authenticity Leave with practical prompts, calendar tips, and social habits to try immediately Why This Session Matters: With buyer behaviors changing and outbound strategies under pressure, showing up on platforms like LinkedIn isn’t just optional, it’s the new baseline. But it only works if the strategy is structured, the team is engaged, and the content is consistent. This isn’t a story about influencers. It’s a story about cross-functional professionals who found their voice, built credibility, and helped drive growth - one post, comment, and connection at a time.Show MoreClick the title to see all detailsShow More
