Ashley Faus
Head of Lifecycle MarketingAtlassianAshley Faus is a marketer, writer, and speaker by day, and a singer, actor, and fitness fiend by night. She’s the author of the book, “Human-Centered Marketing: How to Connect with Audiences in the Age of AI”. Her work has been featured in TIME, Forbes, and The Journal of Brand Strategy, and she's shared insights with audiences at Harvard Business Review, INBOUND, and MarketingProfs. She works for Atlassian, a collaboration software maker on a mission to unleash the potential of every team. Follow her on LinkedIn, @ashleyfaus.
Human-Centered Marketing in the Age of AI
In the age of AI, trust is the one thing you can't outsource or automate. As we think about how to adapt the journey, workflows, and metrics in the ag…In the age of AI, trust is the one thing you can't outsource or automate. As we think about how to adapt the journey, workflows, and metrics in the age of AI, we need to remember that it's still about connecting with the humans behind the screen. In …In the age of AI, trust is the one thing you can't outsource or automate. As we think about how to adapt the journey, workflows, and metrics in the age of AI, we need to remember that it's still about connecting with the humans behind the screen. In this keynote, we'll explore frameworks, tactics, and real-world examples to help build trust to win the hearts, minds, and wallets of our audience.In the age of AI, trust is the one thing you can't outsource or automate. As we think about how to adapt the journey, workflows, and metrics in the age of AI, we need to remember that it's still about connecting with the humans behind the screen. In this keynote, we'll explore frameworks, tactics, and real-world examples to help build trust to win the hearts, minds, and wallets of our audience.Show MoreClick the title to see all details
