Rick Robinson
Senior Vice PresidentDemandFactor, Inc.Rick Robinson is a senior leader and SVP at DemandFactor, where he helps B2B brands simplify complexity, engage modern buying groups, and turn demand into measurable revenue.
With a deep background in go-to-market leadership, Rick is known for connecting strategy with execution and challenging status quo thinking. At DemandFactor, he partners with both in-house teams, brand-side marketeres and agencies to drive growth through first-party data, buying group activation, and funnel-stage precision.
Rick brings clear, client-centered thinking to every engagement, making complex ideas actionable and performance-focused. His passion is helping marketers rethink stale demand motions and shift from activity for activity's sake to what's actually driving pipeline.
Champion to Consensus: Practical Buying Group Coverage That Improves Conversion
Moderator: Rick Robinson - Senior Vice President at DemandFactor Panelists: Greg Brown - Vice President of Marketing at Melissa Data, Whitney Goldstei…Moderator: Rick Robinson - Senior Vice President at DemandFactor Panelists: Greg Brown - Vice President of Marketing at Melissa Data, Whitney Goldstein - Head of Marketing at Gorilla Logic, and Terry Arnold - Senior Director of Demand Strategy at Dem…Moderator: Rick Robinson - Senior Vice President at DemandFactor Panelists: Greg Brown - Vice President of Marketing at Melissa Data, Whitney Goldstein - Head of Marketing at Gorilla Logic, and Terry Arnold - Senior Director of Demand Strategy at DemandFactor Description Buying decisions do not happen in a straight line, and they do not happen with just one champion. Most pipeline friction today comes from being under-covered across the buying g…Moderator: Rick Robinson - Senior Vice President at DemandFactor Panelists: Greg Brown - Vice President of Marketing at Melissa Data, Whitney Goldstein - Head of Marketing at Gorilla Logic, and Terry Arnold - Senior Director of Demand Strategy at DemandFactor Description Buying decisions do not happen in a straight line, and they do not happen with just one champion. Most pipeline friction today comes from being under-covered across the buying group, even when intent signals look strong. In this 30-minute panel, we will pressure-test three common myths that limit buying group engagement, then share a practical coverage model you can take back to your GTM team. Expect real examples, clear metrics, and simple plays to expand from one engaged lead (the Champion) to buying-group consensus. You will leave with: A clear definition of buying group coverage by stage 3 coverage metrics you can review weekly with marketing, sales, and other key stakeholders Practical plays to identify missing roles and close the gapShow MoreClick the title to see all detailsShow More
