Katrina Kilgas
B2B Digital Journey ManagerShell Lubricant SolutionsKatrina Kilgas is a trailblazing B2B marketing leader with over 20 years of mar-tech experience redefining how brands engage, innovate, and grow. Known for challenging the status quo, she brings a bold, future‑focused approach to digital transformation and customer‑centric strategy, including 11 years with Shell Lubricant Solutions. Katrina blends data, creativity, and conviction to turn complex challenges into breakthrough opportunities. She inspires teams and partners to think courageously, embrace experimentation, and push the boundaries of what B2B marketing can achieve.
When Traditional B2B Breaks: How GitLab, Shell, and Palo Alto Networks Are Reinventing ABM
B2B buying has become more complex, with larger buying groups, non-linear journeys, and non-traditional go-to-market motions reshaping how ABM program…B2B buying has become more complex, with larger buying groups, non-linear journeys, and non-traditional go-to-market motions reshaping how ABM programs must operate. As expectations rise and resources remain constrained, marketing leaders are challen…B2B buying has become more complex, with larger buying groups, non-linear journeys, and non-traditional go-to-market motions reshaping how ABM programs must operate. As expectations rise and resources remain constrained, marketing leaders are challenged not only to adapt their strategies, but to clearly understand what’s actually driving impact—and what isn’t. This panel dives into how leading teams are navigating modern buying dynamics by groun…B2B buying has become more complex, with larger buying groups, non-linear journeys, and non-traditional go-to-market motions reshaping how ABM programs must operate. As expectations rise and resources remain constrained, marketing leaders are challenged not only to adapt their strategies, but to clearly understand what’s actually driving impact—and what isn’t. This panel dives into how leading teams are navigating modern buying dynamics by grounding their ABM strategies in high-quality insight. Panelists will share how they evaluate what’s working across accounts and buying groups, where traditional approaches fall short, and how better signal validation and performance visibility enable smarter planning and ongoing optimization. Panelists will share real-world experiences on engaging buying groups, aligning across GTM teams, and translating ABM performance into meaningful business outcomes. Attendees can expect honest perspectives, practical lessons, and actionable insights to help refine ABM strategies and scale what works for modern buyers. Show MoreClick the title to see all detailsShow More
