Sumner Vanderhoof
CEO & Co-FounderPropensitySumner Vanderhoof is the CEO and Co-Founder of Propensity, the only marketing platform that delivers true contact-level attribution. With over 15 years of experience leading growth across Fortune 500 companies and startups, Sumner brings deep expertise in technology and Rev Ops. His strategic leadership has been instrumental to Propensity’s momentum and success, driving innovation, customer adoption, and measurable results in a competitive ABM landscape.
Accelerate Complex Deals with Contact-Level Marketing
Complex B2B buying journeys with sales cycles longer than three months are increasingly difficult to track using anonymous and account-level data alon…Complex B2B buying journeys with sales cycles longer than three months are increasingly difficult to track using anonymous and account-level data alone. In this session, Sumner will share how growth teams are using contact-level marketing to accelera…Complex B2B buying journeys with sales cycles longer than three months are increasingly difficult to track using anonymous and account-level data alone. In this session, Sumner will share how growth teams are using contact-level marketing to accelerate pipeline by connecting ABM, contextual, and geofencing campaigns with website de-anonymization and data enrichment. You’ll learn how growth teams: Reach buyers earlier across complex buying journe…Complex B2B buying journeys with sales cycles longer than three months are increasingly difficult to track using anonymous and account-level data alone. In this session, Sumner will share how growth teams are using contact-level marketing to accelerate pipeline by connecting ABM, contextual, and geofencing campaigns with website de-anonymization and data enrichment. You’ll learn how growth teams: Reach buyers earlier across complex buying journeys Identify the individuals engaging with ads and visiting your website Turn fragmented engagement into clear, actionable buying signals Support complex sales motions with high-intent contacts, not just account activityShow MoreClick the title to see all detailsShow More
