Hailey Ho
Senior Director of ContentWordPress VIPHailey Ho is a marketing leader with 12+ years of experience leading content teams. Her career spans growth-stage SaaS brands to Shopify. She’s led integrated campaigns with $1M+ budgets, grown pipeline by nine figures, and built best-in-class content marketing pipeline flywheels. Her work has consistently unlocked higher funnel velocity while elevating brand perception and team capability.
Marketing Fundamentals Under Pressure: Turning Content Into Pipeline in the Age of AI
Marketing Fundamentals Under Pressure: Turning Content Into Pipeline in the Age of AI Marketing teams are under more pressure than ever: tighter budge…Marketing Fundamentals Under Pressure: Turning Content Into Pipeline in the Age of AI Marketing teams are under more pressure than ever: tighter budgets, fragmented attention, aggressive AI adoption, and the same expectation to drive real, measurable…Marketing Fundamentals Under Pressure: Turning Content Into Pipeline in the Age of AI Marketing teams are under more pressure than ever: tighter budgets, fragmented attention, aggressive AI adoption, and the same expectation to drive real, measurable revenue impact. In response, many high-performing teams are returning to marketing fundamentals, with a sharper focus on content as a primary growth lever. In this session, Gillian Hinkle, Senior Dir…Marketing Fundamentals Under Pressure: Turning Content Into Pipeline in the Age of AI Marketing teams are under more pressure than ever: tighter budgets, fragmented attention, aggressive AI adoption, and the same expectation to drive real, measurable revenue impact. In response, many high-performing teams are returning to marketing fundamentals, with a sharper focus on content as a primary growth lever. In this session, Gillian Hinkle, Senior Director Growth & Digital Marketing at Salesforce and Hailey Ho, Senior Director of Content at WordPress VIP, will explore why content and modern content experiences are central to today’s revenue-driven marketing fundamentals, especially in the age of AI. We’ll unpack how leading teams are using content not just to fuel awareness, but to influence pipeline, accelerate deals, and support long-term growth. You’ll learn: How original, high quality content wins in the AI race How to leverage content as an appreciating asset How to build a flexible foundation to support and measure these effortsShow MoreClick the title to see all detailsShow More
