Josh Baez
Sr. Manager, Demand GenerationNetLineJosh Baez is a buyer-obsessed B2B marketing leader with over a decade of experience driving demand, pipeline, and revenue through modern, insight-led marketing. Known for his creative problem-solving and strategic mindset, Josh specializes in demand generation, ABM, and content strategy, helping brands translate audience understanding into growth that actually moves the business.
At the core of his work is a simple belief: the best marketing isn’t about leads. It’s about understanding what buyers truly care about. Josh thrives at the intersection of creativity and data, building experiences that feel relevant, memorable, and valuable at every touchpoint. His work has helped brands elevate positioning, strengthen customer relationships, and move beyond reporting metrics to delivering real business outcomes.
Based in Seattle, WA, Josh brings high energy and a healthy challenge-the-status-quo mentality to everything he does, whether he’s building full-funnel demand programs, aligning sales and marketing, or rethinking how B2B brands engage modern buyers. A natural storyteller, he brings big ideas (and big laughs) to every conversation—often with plenty of hand gestures.
Outside of work, Josh can be found obsessing over buyer psychology, passionately defending why B2B doesn’t have to be boring, debating Survivor strategy like he’s heading to Final Tribal Council, or tending to his ever-growing houseplant collection—because, like B2B marketing, being a plant dad is serious business.
Winning Buyers Before the Shortlist: Why You’re Missing Early Demand — and the 3-Part Framework to Fix It
Here’s what most teams miss: pipeline is often decided before it ever reaches your CRM. Buyers form preferences and narrow options long before an oppo…Here’s what most teams miss: pipeline is often decided before it ever reaches your CRM. Buyers form preferences and narrow options long before an opportunity is created, meaning much of the competitive advantage is already won before you even see it.…Here’s what most teams miss: pipeline is often decided before it ever reaches your CRM. Buyers form preferences and narrow options long before an opportunity is created, meaning much of the competitive advantage is already won before you even see it. Josh Baez, Sr. Manager of Demand Generation at NetLine, explores how the earliest moments of the buyer’s journey determine which vendors make the shortlist — and which don’t — and shares his 3-part f…Here’s what most teams miss: pipeline is often decided before it ever reaches your CRM. Buyers form preferences and narrow options long before an opportunity is created, meaning much of the competitive advantage is already won before you even see it. Josh Baez, Sr. Manager of Demand Generation at NetLine, explores how the earliest moments of the buyer’s journey determine which vendors make the shortlist — and which don’t — and shares his 3-part framework for influencing demand before that shortlist takes shape. In this session, you’ll explore: -Content: What buyers actually research and how that shapes what you create-Coverage: Where buyers form early opinions and how consistent presence builds credibility-Conversion: What changes when you prioritize account movement and pipeline quality over lead volume-Impact: How these three shifts determine who makes the shortlist and who doesn’t Attendees will leave with a clear framework for influencing buyers earlier and a practical path for turning early engagement into stronger pipeline.Show MoreClick the title to see all detailsShow More
