Eboni Ryan
SVP, MarketingDigitalzoneEboni Ryan is the SVP of Marketing at Digitalzone, where she leads growth strategy and builds high-performing teams that turn ambitious goals into measurable results. With experience spanning startups to Fortune 500 organizations, she has guided marketing organizations through rapid change, evolving market demands, and resource constraints—consistently delivering impact.
When she’s not building growth strategies, Eboni is chasing her three boys around the backyard, listening to a TED Talk, mentally redecorating her home, or enjoying a bullet coffee (or a California cab).
From Engagement to Revenue: Solutioning the Marketing-Sales Disconnect
B2B buyers don’t move the way our funnels say they do — and the disconnect between marketing-signals and sales-action keeps growing. In this workshop,…B2B buyers don’t move the way our funnels say they do — and the disconnect between marketing-signals and sales-action keeps growing. In this workshop, we’ll break down today’s B2B buyer reality based on our latest market research, and work through ho…B2B buyers don’t move the way our funnels say they do — and the disconnect between marketing-signals and sales-action keeps growing. In this workshop, we’ll break down today’s B2B buyer reality based on our latest market research, and work through how to operationalize it inside your own revenue processes. You’ll learn how to align on shared definitions, use engagement scoring more effectively, build stronger SDR partnerships, and turn contact-le…B2B buyers don’t move the way our funnels say they do — and the disconnect between marketing-signals and sales-action keeps growing. In this workshop, we’ll break down today’s B2B buyer reality based on our latest market research, and work through how to operationalize it inside your own revenue processes. You’ll learn how to align on shared definitions, use engagement scoring more effectively, build stronger SDR partnerships, and turn contact-level signals into meaningful lead alerts. Through practical frameworks and real case studies, you’ll leave with a clear approach to scaling processes that support sales, reflect how modern buyers actually behave, and drive more sustainable ROI — plus a preview of how AI is evolving to support this shift. Show MoreClick the title to see all detailsShow More
The 2026 State of B2B Buying: What Marketers Still Get Wrong
B2B buying is evolving faster than ever. We surveyed 1,500 global B2B buyers to uncover the shifting dynamics of influence, content engagement, genera…B2B buying is evolving faster than ever. We surveyed 1,500 global B2B buyers to uncover the shifting dynamics of influence, content engagement, generational nuances, and the real vs. perceived buyer journey. You’ll find out where your buyers spend …B2B buying is evolving faster than ever. We surveyed 1,500 global B2B buyers to uncover the shifting dynamics of influence, content engagement, generational nuances, and the real vs. perceived buyer journey. You’ll find out where your buyers spend time, which messages resonate at each role, and how to design multichannel strategies that work with both human and algorithmic influences, walking away with practical next steps to optimize campaigns…B2B buying is evolving faster than ever. We surveyed 1,500 global B2B buyers to uncover the shifting dynamics of influence, content engagement, generational nuances, and the real vs. perceived buyer journey. You’ll find out where your buyers spend time, which messages resonate at each role, and how to design multichannel strategies that work with both human and algorithmic influences, walking away with practical next steps to optimize campaigns, elevate content relevance, and capture buyer attention where it matters most. Show MoreClick the title to see all detailsShow More
