Sales Impact Summit—
Building A Buyer-Centric Sales Enablement Strategy: The Path To Predictable Pipeline

Launched as a new track in 2017, the Sales Impact Summit provides case studies and new models from industry experts into how B2B organizations are supporting sales enablement and acceleration beyond lead acquisition stages.

Addressing the needs of marketing executives who are taking the lead on enablement, and revenue-focused roles, this track is becoming a popular addition to the event as more organizations look for new ways to improve access to content and consistent messaging for their sales team.


Session Title:
Taking A Buyer-Centric Sales Enablement Approach

Terry Flaherty


Session Title:
Predictable Pipeline

Matt Heinz

Heinz Marketing

Session Title:
Making Sense of the Sales Tech Stack

Nancy Nardin

Smart Selling Tools

Session Title:
Marketing Beyond Marketers

Tabitha Adams


Session Title:
Smarketing: Combining The Right Sales Tools & Marketing Messages To Grow Win Rates

Jen Holtvluwer

Cherwell Software

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